This shift has also changed the way marketers do their jobs. Mobile is now a critical component of any business's marketing strategy. In this course, learn how mobile plays into your customer's journey and how to craft a smart marketing strategy around mobile. Industry analyst and marketing expert Noah Elkin walks you through the current mobile landscape and explains how to develop a framework for marketing, selling, and engaging on mobile. He goes over ways to gain audience insights and research the competition—and uses that data to shape your strategy. Plus, learn how to balance the needs of the marketplace, your organization, and your customers, and present your strategy to the rest of your team.

Topics include:
* Connecting mobile to the customer journey
* Gathering market data
* Establishing a mobile strategy framework
* Assessing the competition
* Turning data into insights
* Identifying and understanding your audience on mobile
* Sharing your mobile marketing strategy
* Working with external partners and resources

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