This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography.

Session One – Branding

• How to make and use your brand on everything from your logo to your communication

• How to dial in a consistent editing and shooting style

Session Two – Customer Relations

• How I conduct a client meeting that converts every time

• What to bring to a client meeting and how to follow up to create value for your customer

Session Three – Website + SEO Basics

• How to set up a clear, effective web page that your customer will connect with

• SEO basics that get your page discovered by new customers

Session Four – Marketing Foundations

• My efficient workflow for batch posting on social media with short cuts to save you time

• How I objectively track leads and conversion to know when to spend on marketing

Session Five – Finance + Legal

• My cashflow system for organizing funds for taxes, expenses, profits, and more

• Legal steps you need to set up and implement (including contracts) to do things “legit”

Session Six – My Workflow

• My 5 step lead workflow to discover the customers that are right for you

• My 10 step wedding customer workflow to build authentic connections

Session Seven – Posing + Lighting

• My script of go-to poses (for every body type) that work for you during your wedding

• The setup you need to balance off-camera flash with ambient light both day and night

Session Eight – Gear + When To Use It

• My entire wedding day timeline with lenses used and flash placement

• List (with Amazon links!) of everything you need to get started shooting more professionally

*BONUS SESSION* Pricing and Packages for Wedding Photographers

• Discuss strategies with setting prices, figure out what exactly you need to be making to be “full time” with my free finance planning tool.

• Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.