There’s a rumor going around the wedding and portrait photography industry that “prints are dead.” Yet, every single one of our clients continues to buy large canvases and albums from us, even in this digital day and age.

As creative people, product sales as a photographer can be a hard thing to overcome with a lot of fears and uncertainties involved, and because of it, a lot of photography businesses are failing to thrive and survive. Before we switched our business model over to sell print products, we felt a lot of those same fears about selling:

• Would it work?
• Would people still hire us if we didn’t include the digital negatives?
• Can we make this happen successfully when we hate selling?
• Will this work even though we don’t have a studio space?
• Will this actually increase our sales and profits?

We found that the answer to all of the above was a resounding YES!

When we made the change in our business model to stop giving away the rights to our digital negatives and now offer our clients the opportunity to purchase prints through personally hosted Order Appointments, we took our print sales from $0 to an average of $3,000 and more in EXTRA sales per photoshoot and wedding. We found that by simply giving our clients the opportunity to purchase prints from us as the experts they hired to document their memories, that they actually willingly wanted to buy prints, a lot of prints, through us, rather than trying to take time they didn’t have to figure it out themselves! We couldn’t believe we were missing out on this important part of serving our clients to fulfill their needs.