A Guide to Finance for Marketers

Finance for Marketers - Knowledge to Advance your career - a NEED TO KNOW course for Marketers.

Understanding Finance and Accounting will equip Marketers with the financial knowledge necessary to communicate more effectively with financial managers, analyze financial statements & interpret a company's profitability, solvency and liquidity

Do you wish to advance in your Marketing Career? If the answer to this question is yes, then you need an understanding of Finance and Accounting SO REGISTER NOW!

Course Overview

Section 1 of this course is an introduction section. After the course introduction we will begin this course by introducing the roles of an accountant versus a finance person and we will look at the marketing financial analysis cycle

In section 2 you will be introduced to the primary financial statement, The Income Statement, The Statement of Financial Position, and the Statement of Cash Flows.

Section 3 of this course is about Decisions and costs. You will be introduced to opportunity costs and relevant costs, and you will be introduced to costing methods such as process costing and standard costing

A large part of finance is understanding ratios and in Section 4 you will be introduced to Profit, Liquidity, Leverage and Activity ratios. Then we will have a look at budgets

This course contains:

Notes to download

Activities to complete

Quiz

Certificate of Completion