Over the past 4 years at Google I've been in AdWords on a daily basis and know all of the nuances with the platform and how to squeeze out the best performance from it. With that, I want to share top AdWords optimization tips to maximize the return on your investment. This covers:

1) Location settings (it sounds simple, but there is a setting all advertisers should know about).

2) Audiences - adding audience segments to search campaigns.

3) Creative excellence - best practices to load up your ads to achieve higher quality scores, more clicks and cheaper CPCs.

4) Device segmentation - all devices do not perform the same, how to identify this and take action.

5) Automation - take advantage of Google's automated bidding to maximize the return on your investment (and save time!).

6) Remarketing - the best performing banner ad formats.

7) Search networks - what to select, and just as important, what not to select.

This course isn't long, just about :30 minutes including the intro/promotional video, but it is very important. Given the length, I'm selling this just for $19.99, but the return is often significant. When I was at Google, these were the top areas I would advise my clients on, many of which spent millions a year on advertising.
Who is the target audience?

Anyone who is advertising on AdWords and wants to drive even more performance from their program.

Requirements

Marketers with Some AdWords Experience.