If you're interested in marketing your product or service on Instagram, join Anson Alexander in this course as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content with Instagram Stories and Reels. Anson demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts to optimize your marketing strategies. He also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, Anson provides insider tips and secrets that can help you navigate the Instagram community like a pro.