What you'll learn

The SEO Context - Acknowledge the significance of SEO in digital marketing strategies.

Algorithms - Gain a comprehensive understanding of the key components of search engine algorithms, how they change, and how to adapt.

Page Ranking - Understand the factors influencing page ranking and how to develop strategies to manage this process..

Technical SEO - Learn how to enhance a website's visibility and user experience.

Search Engines - Define and describe major search engines (e.g., Google, Bing) and how to

Outrank Competitors - Explore the functions and features of Search Engine Results Pages (SERPs) and how to leverage them.

Keywords - Define keywords and their role in SEO, conduct keyword research and analysis, and develop keyword optimization strategies.

Link-Building Techniques - Create ethical and effective link-building techniques.

Utilising AI - Proven strategies to advance work using AI tools like ChatGPT

Requirements

No previous SEO experience or knowledge is required.

If you are using SEO within your business, it may be useful to sign-up to free versions of essential SEO tools to mirror activities demonstrated in this course.

If you are looking to a career in SEO, you may benefit from a website (e.g. WordPress site) where you can experiment using the practical tools and tips shown on this course.

Description

Mastering the art of Search Engine Optimization (SEO) is crucial for professionals utilizing digital marketing in any field. This course serves as an introduction to the core principles and practices that underpin effective SEO strategies. This course will guide you through the intricacies of SEO, from understanding how search engines work, their algorithms, website keywords, to implementing practical techniques and building strategies for online success.The foundation of our course is built around students achieving the following:Building a Strong Foundation:Grasp the fundamental concepts of SEO and its role in the broader digital marketing landscape.Dive into the intricacies of search engine algorithms to unravel the mystery behind page rankings.Navigating the Digital Terrain:Familiarize yourself with major search engines and their respective algorithms.Explore the dynamic features of SERPs, understanding how they impact user engagement.Mastering Keywords for Impact:Decode the importance of keywords and their strategic placement in content.Conduct comprehensive keyword research and develop optimization strategies.Linking for Success:Understand the significance of link building in SEO.Uncover ethical and effective link-building techniques for improved online visibility.Practical Application:Apply on-page optimization techniques to enhance website performance.Gain hands-on experience with basic technical SEO practices and tools.Generative AI and SEOExplore some of the ways GenAI is shaping SEO practices and with what implications for the future.See how GenAI can be used in the short-term to accelerate current SEO functions.This course is frequently reviewed and updated to reflect current practices, updates and new technologies.