Discover the delicate equilibrium between effective digital marketing strategies and adherence to the General Data Protection Regulation (GDPR). This program delves into the fundamental principles of GDPR, equipping marketing professionals with the expertise and abilities to navigate the ever-changing realm of data protection laws.

What you'll learn

Analyze the Reasons for Establishing GDPR

Examine What GDPR Provides for EU Citizens

Propose a Basic GDPR Implementation Methodology for an Organization

Analyze Main Methods of Digital Marketing

Highlight How Personal Data Is Linked to Digital Marketing Methods

Propose GDPR Application Methodologies per Digital Marketing Method

Requirements

There are no requirements or prerequisites for taking this course

Description

Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.Course Overview:1. Introduction to GDPR and Data ProtectionUnderstanding the Need for GDPREvolution of Data Protection LawsKey Principles of GDPR2. GDPR Rights and Protections for EU CitizensIndividual Rights under GDPREmpowering Users with Control over DataPrivacy by Design and Default3. GDPR Implementation Methodology for OrganizationsData Auditing and MappingDeveloping GDPR Policies and Procedures4. Technical and Organizational Measures for GDPR ComplianceTechnical Measures: Encryption, Pseudonymization, and Security AssessmentsOrganizational Measures: Data Protection Officers, Impact Assessments, Documentation5. Overview of Digital Marketing MethodsCompany WebsiteEmail MarketingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Mobile MarketingAffiliate Marketing6. Linking Personal Data to Digital Marketing MethodsWhich are the personal data in DM Methods7. GDPR Application Methodologies for Digital MarketingImplementing GDPR in DM methods9. Continuous Compliance and UpdatesStaying Current with GDPR ChangesDeveloping a Culture of Continuous ComplianceThis course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.Who Should Enroll:Digital MarketersBusiness OwnersStudentsDigital Marketing Enthusiasts InfluencersSocial Media UsersWebsite creatorsAffiliate marketers