What you'll learn

Learn the basics of copywriting for online channels.

Create user-friendly website content, which is also optimized for search engines.

Create engaging social media copy.

Create personalized email campaigns.

Requirements

No previous experience in copywriting is needed. You will learn the basics for online copy.

You can have previous experience in digital marketing and interest to specialize in copywriting.

You can just be interested in writing and wishing to learn more about the marketing side of it for online channels.

Description

Do you want to spend less time on writing catchy online copy and at the same time have better results? This course presents you with the opportunity to learn the basics of copywriting for online channels. It will help you with ideas and techniques, which will permit you to have better results faster. Do you wish to know how to approach the creation of copy for different online channels?The content of the course is divided in sections per channel or websites, social media and email campaigns. At the end of it you will know how to create user-friendly website content, which is also optimized for search engines. Also, you will be able to write engaging social media copy, as well as texts for personalized email campaigns. Do you want to learn about copywriting through practice?As per its name, the course includes examples and ideas in the lectures. Also, you will be able to enjoy additional exercises, as well as a final quiz.Do you need previous experience or knowledge in the field?You definitely do not need to have previous experience in the field of copywriting. It can be your completely new interest or you may want to learn about the marketing side of writing. You can also be a digital marketing professional, who wishes to specialize in copywriting.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Copywriting in the online era

Lecture 3 Copywriting for websites

Lecture 4 Copywriting for social media

Lecture 5 Copywriting for emails

Section 2: Thank You!

Lecture 6 Thank You!

Are you interested in copywriting for online, but you still have no experience in the field?,Or you have experience in digital marketing and want to focus on copywriting?,Perhaps you have started to work as a copywriter, but you wish to expand your knowledge?,If any of these relates to you, then this is the right course for you!,You will learn how to create copy for websites, social media and emails. You will also have access to different quizzes, exercises and more, so that you also learn through practice.