Understanding the technicalities and strategy behind paid advertising via social media is going to be the #1 contributor to whether or not your eCommerce store will be successful or not. That is why we have put together this course, to help you understand the strategery and skills needed in order to begin your journey into the realm of digital marketing via Facebook.

In this course, we will learn

• How to set up our Facebook Business Manager
• How to set up our Ad Accounts within our Business Manager
• How to connect Facebook's propriety tracking pixel to our e-commerce store in order to collect customer data
• Understanding our Ad Account
• Understanding what data we will want to analyze in order to make smart and profitable marketing decisions
• How to create a successful campaign
• How to create a successful ad
• The strategy behind running ads and testing your market
• Understanding and creating custom audiences to make highly calculated marketing decisions