What you'll learn

How to use free and paid tools to audit their web site for any technical issues that affect SEO

How to identify indexing and crawling problems and how to deal with duplicate content.

How to improve page speed by using Lighthouse and PageSpeed Insights.

How to install google analytics and configure it to track conversions.

How to use schema to improve their rankings and improve their click through rates.

How to perform manual crawling checks and how to understand indexing priorities.

Requirements

No programming experience needed.

You need to set up a google web console account or use your existing one

Download trial of Screaming Frog.

Sign up for a trial with SemRush.

Create a free account with Mobile Moxie.

Create an account with Google Analytics or use existing one.

Description

Technical SEO is a crucial aspect of search engine optimization (SEO) that focuses on ensuring your website's infrastructure and code are optimized for search engines. It encompasses a range of factors that affect how search engines crawl, index, and rank your website, ultimately influencing its visibility and organic traffic.Key Areas of Technical SEOURL Structure and Permalinks: Implement a logical and clear URL structure that reflects the content of each page. Employ descriptive and relevant permalinks to enhance search engine understanding.Mobile Optimization: Ensure your website is responsive and displays seamlessly across various devices, including desktops, laptops, tablets, and smartphones. This caters to the increasing mobile-first approach of search engines.Internal Linking: Create a robust internal linking strategy to connect relevant pages on your website. This helps search engines understand the hierarchy and relationships between pages, improving navigation and authority.Sitemaps: Submit sitemaps to search engines to provide a comprehensive overview of your website's content and structure. This guides crawlers efficiently through your site.Page Loading Speed: Optimize page loading speed to enhance user experience and reduce bounce rates. Search engines favor websites with faster loading times.Server Issues: Address any server-related issues that might hinder crawling or indexing. Ensure your server is reliable and responsive to search engine crawler requests.Schema Markup: Implement Schema markup to provide structured data about your website's content. This enhances search engine understanding and presentation in search results.Title Tags and Meta Descriptions: Craft compelling and informative title tags and meta descriptions for each page. These elements influence search rankings and click-through rates.Robots.txt File: Configure the robots.txt file to specify which pages search engines can access and which pages should be excluded. This controls crawling behavior.HTTPS and SSL Certificates: Implement HTTPS and secure your website with valid SSL certificates. This boosts user trust and signals credibility to search engines.Benefits of Technical SEOEffective technical SEO plays a significant role in improving your website's SEO performance, leading to several benefits:Increased Search Rankings: Technical SEO optimization can boost your website's rankings in search results, making it more visible and accessible to potential searchers.Enhanced User Experience: A well-structured and optimized website provides a positive user experience, leading to lower bounce rates and increased engagement.Improved Content Discoverability: Search engines can effectively crawl and index your website, making your content more discoverable to relevant users.Enhanced Brand Reputation: Technical SEO contributes to a positive user experience and brand perception, strengthening your online presence.