What you'll learn

Understand basic concepts and definitions of marketing

Learn various marketing philosophies

Gain knowledge about various stages of PLC and strategies to be employed during each stage

Understand the process of new product development to cater to customer needs

Acquire knowledge about consumer buying process and customer retention strategies

Improve knowledge about various tools of promotion-mix

To get familiar with branding and packaging decisions

To learn about various pricing strategies and how price of product is fixed