What you'll learn
Understand what marketing is and why we need it in tech
Define product marketing and its position in a high tech company
Frame the product workflow and identify relevant stakeholders
Find the resources to create product marketing value
State the responsibilities of a product marketing manager
Conduct market research & competitive analysis
Classify market segmentation, customer profiles, and Jobs To Be Done
Define product positioning & messaging
Formulate high-level GTM strategy
Apply sales & customer success enablement program
Master pricing principles
Strategize product marketing content
Contribute product feature suggestions
Comprehend product communication
Help optimize the product user journey
Resolve common product marketing disputes
Distinguish between B2B & B2C tech product marketing
Identify the key traits of an outstanding product marketing manager
Come prepared for the PMM hiring process in high-tech
Introduce product marketing to peers effectively to enhance work collaboration

Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.