Welcome to course: Professional Diploma in Branding & Brand Management by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".

MTF is present in 202 countries and has been chosen by more than 180,000 students.

What you'll learn

● Introduction to branding and its stages, key elements and types

● Branding strategies

● Brand portfolio and brand architecture

● Brand identification

● Communication in branding

● Brand capital

● Brand value

You will know about: brand management and it’s stages; how to create a brand platform and use it; branding strategies; brand portfolio and brand architecture; brand identification; how to implement communication in branding; how to create and evaluate brand capital and brand value.

Course Full Description and Welcome Letter:

Hello!

This online course is designed for beginners and for the ones who already have experience in marketing and management, but want to improve their skills and make changes in companies.

This course contains a lot of information for leveling up the skill and knowledge, and helps to know new methods, examples, techniques and approaches, which you can use in brand management.

The Professional Diploma in Branding and Brand Management is a program designed to equip students with the knowledge and skills necessary to excel in the dynamic field of branding. In today's competitive business landscape, building and managing strong brands is crucial for success. This course delves into the fundamental principles, strategies, and practical applications of branding, preparing students for rewarding careers in brand management, marketing, and communication.