What you'll learn

Learn about the importance of developing a marketing plan

Understand what a target audience is, and how to choose your right marketing content efforts

Discover how to identify a good marketing strategy

Learn how to create your very own 1- page marketing plan

Requirements

This course is suitable for those who have some basic experience in customer experience

Description

With this book-based course, learn from best-seller The 1-Page Marketing Plan by Allan Dib in bite-sized video lessons.The biggest leverage point in any business is marketing. Allan Dib, a serial entrepreneur, and bestselling author, in this book '1-Page Marketing,' provides a blueprint to maximize sales by applying creative marketing efforts. Regardless of whether you are an experienced entrepreneur or not, through this series, you’ll be able to really propel business growth. After finishing this series, narrated by digital strategy consultant and author Clark Boyd, you will be able to implement a marketing strategy that can get you the maximum return for your time and money.Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.

Overview

Section 1: The 1-Page Marketing Plan

Lecture 1 Marketing- The Crux of Business Growth

Lecture 2 Figuring Out Your Target Market

Lecture 3 Getting into The Mind of Your Target Audience

Lecture 4 What Does Your Target Market Want?

Lecture 5 Unique Selling Proposition

Lecture 6 Purpose-Based Advertising

Lecture 7 Crafting a Compelling Message

Lecture 8 Selecting Your Marketing Media

Lecture 9 Identifying A Good Marketing Strategy

Lecture 10 Capturing Leads

Lecture 11 Nurturing Leads

Lecture 12 Increasing The Likelihood of Purchase

Lecture 13 Delivering a World-Class Experience

Lecture 14 Increasing Customer's Lifetime Value

Lecture 15 How To Make Your Own 1-Page Marketing Plan

Lecture 16 What We Learned

Lecture 17 Activity 1

Lecture 18 Activity 2

Lecture 19 Activity 3

This is for individuals who want to develop their customer service efforts