Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this installment, discover how to leverage the power of data analysis to make better marketing decisions and create more profitable marketing outcomes.

Join digital marketing consultant, YouTube creator, and content writing expert Sam Dey as he shows you how to supercharge your company’s marketing plan to drive growth, insight, and innovation. Learn more about the confluence of data analysis and digital marketing to build a strategy that works for you. From key metrics, impressions, and conversion tracking, to optimizing campaigns and making changes along the way, Sam offers tips on how much to spend on testing and advertising to help you get the most out of your campaigns. By the end of this course, you’ll be prepared to make more effective and more efficient data-driven decisions for your team.