What you'll learn:
Understand how eye tracking can enhance your research
Design and plan eye tracking experiments
Develop surveys as part of your experiment design
Take steps towards statistical analysis
Understand useful eye tracking metrics
Have an exciting project for your client or students

Requirements:
Some experience with Tobii or eye tracking software is beneficial, but not essential.

Description:
In a world where attention is now premium, eye tracking is one of the few objective measures that shows where people are looking. There are many possibilities: package designproduct placementtext readabilityweb usability It can show where people are and perhaps more importantly, are NOT looking.In this course, you will learn how to design eye tracking experiments. You will also learn complimentary methods such as surveys to add rigour to your findings. This is not an official Tobii support course or technical tutorial, but it does offer some quick tips and tricks using the Tobii software and hardware. You will learn what measures of eye tracking can be the most useful to use, and contexts in which eye tracking can enhance your client or student’s work. There are also sample survey questions discussed, so you can start to see the whole research process more clearly.I currently work for a top ten UK university and this course is based on my experiences supervising projects for real clients.After this course, you will be able to more confidently design, collect and analyse eye tracking data in a meaningful way to your project, and consider using surveys to test for additional measures of recall and recognition.

Who this course is for:
Anyone interested in eye tracking, how to conceptualise projects and select appropriate metrics
Researchers, Marketing or industry professionals
University teaching staff looking for a simplified approach