Comprehending a corporation's profits is a crucial ability that every savvy investor should possess when engaging in stock trading. To trade a company's stock successfully, it is essential to grasp its business fundamentals and review its financial outcomes as presented in the income statement. This course will equip you to address inquiries such as: What are the main drivers of this company's profits? What are the current financial outcomes of the company and what does the future hold? By examining the public reports and financial results of Microsoft, Starbucks, and Disney, you will gain insights into these and other critical questions that will enhance your decision-making in stock trading. You will gain an understanding of the factors influencing earnings in the sectors where these prominent companies operate, including their achievements, obstacles, and risks. Moreover, you will acquire valuable skills that will aid you in researching any company that captures your interest as an investment or a learning opportunity. Through this course, you will learn through practical application, delving into the public reports of companies, learning which questions to pose, what data to focus on, and how to interpret published financial results and associated information. Upon completing the course, you will have a solid grasp of these three companies and will be prepared to evaluate other companies for potential investment. This course is also beneficial for senior managers seeking to enhance their strategic and financial analysis skills, entrepreneurs aiming to refine their strategic management abilities by drawing lessons from established companies, or individuals interested in business. Enjoy the course!