Market Motive - Email Marketing Certification Course
English | avi | tsc2 640x480 | PCM S16 LE 1 ch | pdf | 6 hrs 30 min | 4.04 GB
Genre: E-learning

Course Materials
Section 1: Introduction to Email Marketing
Section 2: Email as Conversation
Section 3: Creating the Email
Section 4: Landing Pages
Section 5: The Mailing List
Section 6: Spam and Blacklists
Section 7: Working with Email Service Providers (ESPs)
Section 8: Metrics & Measurement

Learning Objectives
Upon completion of the Email Marketing course, you will be able to accomplish the following:
- Explain the value of email marketing
- Identify tactics to avoid in email campaigns
- Develop effective email marketing conversations
- Use emails as a means to initiate conversations with your potential customers
- Segment your emails to optimize delivery opportunities
- Craft highly effective subject lines
- Identify and create effective best-practice landing pages
- Use a variety of methods to create and build your email list
- Understand opt-in and opt-out rules and regulations
- Understand SPAM laws
- Set expectations when working with email service providers
- Develop good KPIs and email marketing measurement goals
... and more