Unlock the advanced capabilities of Google Analytics and take your skills to the next level. This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Discover how to create and manage filters, create custom channel groupings, and interact with segments. Plus, find out how to create custom calculated metrics; debug your analytics setup; and more.

• Introduction
• 1. Measuring Data
• 2. Views
• 3. Filters
• 4. View Filters
• 5. Events
• 6. Advanced Features
• 7. Segmentation
• Conclusion