Next, explore leading analytics tools you can use to derive insights about your app's performance. Then, find out how to put these insights to work as you update your app, create a content sitemap, and enable app indexing. Additionally, consider additional optimizations strategies you can use to improve the discoverability of your app, such as evaluating star ratings and enhancing app marketing.

Topics include:
* SEO vs. ASO
* Google and Bing mobile results for apps
* Google Now on tap
* Google micro-moments
* Google App Packs
* App ranking factors
* Search-centric apps
* Mobile affiliate networks
* Enabling app indexing: Android and iOS
* Creating an app content sitemap
* Boosting app download volume and velocity
* Considering star ratings and user feedback
* Social media links and app marketing