In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

Topics include:

• Exposing complexity with transparency
• Find synergy in numbers
• Creating the illusion of form
• Applying personality with patterns
• Creating a narrative with light and shadow
• Using optical illusion to intrigue