A good profile page can help you market directly to the customers that are most interested in your products and services, and connect with them in an authentic way. Watch this course to learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand. Social media marketing expert Megan Adams shows how to create interesting posts and status updates, and build a thriving and engaged Facebook community. Plus, learn paid strategies for increasing your reach with Facebook ads and boosted posts, and tracking your return on investment with Facebook Insights, which reports likes, page views, and more. Megan also helps you manage comments and notifications, and update your page on the go with the Facebook Pages Manager mobile app.

Topics include:
* Why your business should be on Facebook
* Creating a Facebook page
* Adding a call to action
* Inviting friends and email contacts to like your page
* Paying to promote your page
* Creating engaging Facebook posts
* Creating events
* Adding ratings and reviews
* Moderating Facebook comments
* Creating a boosted post
* Creating advertisements
* Using Insights to track likes, page views, and more
* Adding additional page admins

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