In this course you will learn:

How to set up your AdWords account from scratch
The theory behind successful online advertising
What keywords are and how to use them to your advantage
How to set up conversion tracking and how to track phone calls from your website
How to track sales, revenue and form submissions using Google AdWords
How to take advantage of competitor reports and customer data in your campaigns
How to write and A/B test your ads
How to increase Quality Score and decrease your cost per click
How to structure your account, campaigns, ad groups and keyword lists for optimal results
How to analyze keyword data in Excel to gain deeper insight into your data
How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
How to monitor your campaign performance on a regular basis
How to spot trouble in your account and what you need to do to fix it
How to understand your customers from a psychological level
…. and much much more!

Home Page - https://www.udemy.com/the-ultimate-google-adwords-training-course/