Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value for your ad spend. Intermediate Google AdWords provides loads of new hints and tips on how to run your account and maximize conversions—whether you're running ads directly on Google, connecting to a local audience, or remarketing to people who've already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more. Along the way, author Martin Shervington recaps terms such as impressions, CTR, Quality Score, and CPA, so you can refresh your knowledge and your vocabulary while you learn new techniques.