Imagine gathering some simple information about your site visitors (like gender, age, and location) and having that change the advertisements shown on the page. In this installment of HTM5 Projects, discover how to combine advanced HTML5 form elements to gather personal details from visitors and create a better user experience. Author Joseph Lowery shows how to leverage local storage to save and retrieve customization parameters, and work with the Canvas element to create a personalized ad on the fly. HTML5 technologies covered include HTML5 form elements, HTML5 local storage, HTML5 Canvas, and the HTML5 classList tag, which change classes on page elements without javascript.