SEO if done right is one of the cheapest forms of marketing. The audience is already in search for the product or service. Though SEO is something that is better practiced than taught the guidelines and optimization techniques can be understood and learned. Integrating SEO techniques with marketing requirements is a big challenge in digital marketing.

We have designed the SEO lessons to teach you how to integrate marketing requirements with a technique. It will allow you to:

• Learn the best practices for SEO.
• Integrate SEO techniques and marketing techniques.
• Use content to target the right demographic profile at the right stage.
• Understand how Google and Bing operate and what they require.
• Master keyword research and understand the significance of using the right keyword.