Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.

Topics include:

• Understanding the mobile marketing purchase funnel
• Auditing your mobile readiness
• Testing your email and web performance
• Creating a strategy
• Establishing a basic mobile web presence
• Setting up a QR code program
• Building your mobile phone number database for an SMS campaign
• Planning a mobile app
• Setting up a mobile display ad campaign
• Understanding government regulations on mobile marketing