For non-technical folks and marketers. Mainly using MySQL but applicable for PostgreSQL / Postgres, SQL Server, etc.

Bill just graduated from college and had no real marketable skills (especially as a humanities major). As he was trying to fill up his resume to make himself look impressive, he found himself listing Microsoft Word and PowerPoint in the 'skills' portion of his resume. Awesome. Not.

Joe was working in a marketing position at a small company. He had a bunch of creative ideas but sometimes felt like he was shooting in the dark and guessing at what customers were doing. If only he had some insights about user behavior so he could be a more data-driven marketer. But data analysis is only for technical folks… right?