A few years ago, while running the marketing at Strategic Profits, Rich and I got word from Clayton Makepeace that he was doing something for Weiss Financial that was creating massive amounts of revenue from webinars.
He was using a cool model for doing event-based trainings that sold like gangbusters.And that was the first we’d heard of them the way Clayton was doing ‘em.
After reverse engineering the whole process, studying every step out the whazoo, and then testing them based on Clayton’s model, Rich was able to prove the model’s validity and effectiveness (and profitability) for us.
Then… he took the model to a whole new level.

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