More than ever, people are starting their own businesses and the demand for expertly crafted logo designs is on the rise. 

In this class, you’ll learn how to create timeless and modern logos. A timeless logo communicates one core message that clearly reflects the essence of the brand. It’s all about simplification or reduction: the process of stripping away all unnecessary details, so the core message is clearly translated into a strong-looking mark.

Our class is structured into two pivotal segments: the theoretical and the practical. First, you'll delve into the core principles of logo design. Then we’ll put the fundamentals in practice: you'll experience the entire logo development process, from ideation to final deliverables, and the creation of a captivating brand identity presentation.

Throughout the process, we’ll cover: 

• The basics of typography and how to design wordmarks with great optical balance
• How to use composition and color to create a cohesive logo,
• Some basic strategies around logo functionalities

And the full logo design workflow from inception to completion, you’ll learn how to: 

• conduct research and work from a brief,
• brainstorm with the use of moodboards,
• sketching, and
• the digital design process in Adobe Illustrator from building from basic shapes all the way to the refined logo design.