Turning your passion into profit is an art of its own. Level up your creative pursuit by learning how to build, launch, and bring traffic to an online store with artist and entrepreneur, Alicia Souza!

As an illustrator, Alicia has been drawing and creating for as long as she can remember. With her loveable characters and lively patterns, she has crafted a community of over 400k Instagram followers and created for brands like Google, Yahoo, and Times of India.

And yet, business—and all the administrative steps that go into creating one—didn’t always come as easily as bringing her illustrations to life. From legal procedures to market research to pricing her products, no amount of art-filled notebooks had prepared her for this side of building a business.