https://bertiecharlton.gumroad.com/l/forecasting-for-seo
Before businesses invest in SEO, they want to know what they’re getting for their money.
The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.
And it’s rewarding.
Being able to reliably forecast SEO performance can:
Win you more clients.
Increase investment into SEO.
Challenge unrealistic business targets.
But with so many unknowns - algorithm updates, implementation issues and economic challenges - how can you possibly predict the future?
It's possible. I'll show you how to embrace this uncertainty.
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