Starting from an imaginary client brief, you’ll work alongside Will as he goes step-by-step through the process of getting to a final design, including:

• Researching the client and their competition, and coming up with a mood board of creative visuals to represent them. 


• Brainstorming potential concepts using Will’s approach of rapidly sketching and refining ideas until you “fail to success” and find the one that works.


• Turning your best idea into a final vector in Illustrator, and choosing fonts and colors to round out your final design.

Along the way, he’ll share pro tips about what makes a good logo great, strategies to properly assess your own work, and plenty of tools to level up your workflow. Whether you have a logo project you’re working on for a client or are just looking to grow your graphic design skills, this class will leave you with a system you can confidently follow to create great logos time and time again.