I'm putting my five years of experience as a digital marketing consultant on Google Ads to good use by helping you decide which bidding strategy you could use on your campaigns. The way people bid on keywords has changed widely in the last two years, so it's normal to feel a little bit lost. I went through the same process.

By the end of the class, you will be able to differentiate each bidding strategy and to know which one you should select for each campaign on your account. You will know about the traps you shouldn't fall into and you will also learn about all the other bidding adjustments you could make, because keywords are not the sole element here.

I would say that you need some intermediate knowledge of Google Ads to enroll in this class, in regard to the talk about KPIs (CPC and CPA, mostly) but if you are a beginner wanting to get off with a good start on Google Ads, welcome to you too!