My name is Elizabeth, and in my career, I have worked on both the client and design sides of brand creation. Over many years of making many mistakes, I have developed a helpful process for uncovering a brand’s unique story and getting to the root of what clients want.

 In this class, you'll learn:

• how to set expectations and create a safe space for a productive and honest brand discovery meeting


• how to facilitate interactive exercises that answer questions about a brand’s tone and target market


• how to encourage clients to clearly communicate their visual style expectations


• how to make a brand discovery meeting agenda

This class is for graphic designers who are currently doing visual identity work and designers who are interested in adding it to their skillset. This class may also be useful to marketing professionals who regularly communicate with designers about brand development.