BECOME UX STRATEGIST

Description

BECOME UX STRATEGIST

The key step towards becoming the Ultimate UX Designer

STEP 1

Know what you design limits are - No more time wasted – design for a tangible result

STEP 2

Become the partner in the discussion – not just a designer - Business goals – focus on the outcome – not the output

STEP 3

Know who you’re designing for and why - Map out the ecosystem of the project stakeholders and create their archetypes

STEP 4

Be able to create great Value Propositions - Make sure what you offer is unique and fully understand what it is

STEP 5

Be able to create a Business Model that fully supports you Value Proposition - Cover all the basis of the business and why should the end-customer care

STEP 6

Be able to consistently rework the strategy - Know exactly which end-user to talk to and what about as well as correct the course of the business

2,5 hours of knowledge packed content!

7 immersive canvases fully integrated in the User Experience Strategy Process - available for you to download and use everyday!

86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!

Resources - canvases and the Profiling Card Deck for you to download and use on your projects daily!

In this course you'll learn everything there is to know about user experience strategy. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this user experience strategy course you'll get to work on an actual business case example - we'll be using out own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the User Experience Strategy tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn User Experience Strategy focused on knowing what your design limits are, what is the outcome we're trying to achieve, who is the main project stakeholder and why, creating a great value proposition and putting it into the ecosystem of a business model. All of it wrapped together with a User Experience Strategy Rework Canvas.

In this design thinking course you will learn:

• how to tackle any User Experience Strategy challenge that has been presented to you

• 7 methods that are fully integrated creating this unique User Experience Strategy Process

• how the entire User Experience Strategy works so that you can use any methods you might already know or even create you own exciting methods

The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every User Experience Strategy process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this User Experience Strategy course will cover this exact aspect with diligence and focus. The presented User Experience Strategy process is the only one that covers all aspects starting with Design Limits and finishing on the tangible rework-able User Experience Strategy where the vision is being transformed into reality. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this User Experience Strategy course is the first one that changes this approach.

Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEOof 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.

• UI Designers
• Graphic Designers
• UX Designers
• UX Strategists
• UX Researchers
• Anyone wanting to start their career in User Experience Design - this is the first step!

Course content

• Introduction
  • Welcome to UX Strategy Course!
  • The context of the Course - don't get yourself commoditised!
  • What is UX Strategy and why is it relevant and needed
  • Introduction to the UX Strategy Toolkit - get your hands on those canvases
• UX Strategy - Step # 1 - Know your design Limits
  • Know your design limits - Canvas description and INPUTS section filled out
  • Listing out Creative constraints derived from the list of INPUTS
  • Summary of the UX Strategy Step # 1
• UX Strategy - Step # 2 - Become the partner in the discussion
  • Introduction and linking the Creative Constraints to Business Goals
  • Showcase of the SMART Goals Canvas
  • Listing out the Business Goals
  • Summary of the UX Strategy Step # 2
• UX Strategy - Step # 3 - Know who you’re designing for and why
  • Introduction and linking the Business Goal to the Stakeholder analysis
  • Showcase of the Stakeholder Mapping and Archetype Canvases and Cards
  • Introducing the first step on the Canvas - The Stakeholder List
  • Listing out the Stakeholders
  • Mapping the Stakeholders agains the Key Business Goal
  • Showcasing of the Archetype Canvas and Profiling Cards
  • Creating the Archetype using the Profiling Card Deck and the Archetype Canvas
• UX Strategy - Step # 4 - Be able to create great Value Propositions
  • Introduction and linking the Archetype to the Value Proposition
  • Introduction to the Value Proposition tool
  • Listing out the Tasks and Aspirations as well as the Needs and Problems
  • Creating and summarising the Value Proposition
• UX Strategy - Step # 5 - Be able to create a Business Model
  • Introduction and linking the Value Proposition to the Business Goal
  • Showcasing of the Business Model tool
  • Filling out the Channels, Relationships and Activities of Business Model
  • Filling out the Partnerships and Resources of the Business Model
  • Finalising the Business Model and taking a look at the Breakeven Point
• UX Strategy - Step # 6 - Be able to consistently rework the strategy
  • Introduction and linking of the first 5 steps together
  • Showcase of the Strategy Rework tool
  • Filling out the Strategy Rework tool
  • Summary of the UX Strategy Step # 6
• UX Strategy - Closing thoughts
  • Summary of the Course and Thank YOU!