Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky. In this course, Brad Batesole covers must-haves for your SEO tool kit, including Google Search Console, Google web.dev, Screaming Frog SEO Spider, Google Keyword Planner, SEMrush, Siteliner, and more. Not just for pros, these tools can help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.