In this 45-minute class, Mark shares a unique and insightful approach to building and understanding brands. Using a pen and paper, Mark breaks down every brand into three categories—Product-centric, Customer-centric, and Vision-centric—and draws out frameworks for understanding how brands can develop and thrive within each. Successful brands need a bit of all three, but as the class progresses Mark shows how one of these types of brands continually outperforms the rest and shares how to move your brand towards this model. You can download a worksheet to follow along and learn how to write out your brand on a single page to distill it into clear and concise terms.