Spark Post—the easy-to-use graphic design software from Adobe—empowers users to create stylish, effective social media posts. Even if you're a graphic design novice, Spark Post can help you quickly create images that allow you to connect with—and grow—your brand's audience. In this course, learn how to get started with Adobe Spark Post. In addition to covering the basics—such as how to create layouts and add text— instructor Nicte Cuevas explains how to leverage this tool in a way that's intentional. Learn how to use imagery that resonates with your target audience and works with your layout; how to use your brand's colors in a way that creates an emotional connection; how to create branded templates that can save you time and money; and more.

Topics include:

Creating a new post

Adding icons and photography

Defining the goals of your design

Saving time with branded templates

Using color to create emotion

Using type and color to capture attention

Best practices for pairing fonts