What you'll learn

From account mapping to closing: Knowing and using all the successful tools

To know and apply the workflow proposal management, bid management and capture management

Recognize real customer needs and support them with offers

Create customer profiles. Using the "Bleu Point" case study as an example

The forecasting powerhouse: How to plan correctly

The customer speaks. What does he say, what does he mean? From the explicit to the implicit.

BSS: Understanding and applying the Breakthrough Sales System

The different roles and functions of the key account manager at the right time

Call for Tender: Act proactively instead of reacting

RFP: How to get the order!