What you'll learn

Understand the importance of employer branding and its impact on talent acquisition and retention.

Develop a strategic employer branding plan aligned with the organization's goals and values.

Identify and implement effective employer branding initiatives to attract top talent and enhance employee engagement.

Align the employer brand with the company culture to create an authentic and attractive organizational identity.

Measure and evaluate the effectiveness of employer branding efforts to continuously improve the strategy and achieve desired outcomes.

Learn the process of collecting information for branding.

Learn the benefits of Employee Branding, Strategy and Process alignment.

Learn different Branding best practices.

Learn the step by step implementation of Employer branding startegy.

Analyse Example of an employer branding case study based on a hypothetical scenario.

Requirements

Basic understanding of Business function and different strategy alignment

Basic understanding of social media, forms and policy creation