Language: English (US)

Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment

https://www.udemy.com/course/digitisation/

Professional Diploma in Digitalization of Retail Banking: Business cases and assessment of investment profitability

Our course will be interesting for anybody who work or wish to work at areas: banking, fintech, IT, digital technologies.

We will go through introduction to topic of digitalisation and usage of digital tools at Retail Banking.

Next we will consider practical examples from business of worldwide banking group. You will see cases from Consumer Lending, Mortgage, and online and general retail banking business.

We will diskuss usage of digital tools at sales, service and loyalty increasing, and at decreasing of operational costs and risks level.

As a final we will talk about assessment of investments, about planning of profitability and monetisation and about prioritisation of investments.

This course will be interesting also as an example for anybody who need more skills at areas: Business, Stakeholder Management, Project Management, Product Management, Leadership. Course will be interesting at career of: Product owner, Platform owner, Project Manager, Digital expert, Retail Banking Expert.

Course purposes:

- Provide an example of assesment of digital investments in case of choosing between different teams and needs of wide list of stakeholders.

- Consinder basic drivers of profitability increase at retail banking digitization.

- Consider practical cases of usage of digital tools at retail banking.

Course content:

- Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development

- Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy

- Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation

- Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation, analysis of profitability drivers.

- Digitalisation at Consumer Lending, Mortgage and Retail

- Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM

- Factors of budgeting of digital teams

- Examples of areas of digitization:

• - growth of sales

• - growth of cross-sale

• - growth of clients loyalty (NPS, CSI)

• - decrese of cost level

• - decrease of risk level

   

Course author:

Igor Dmitriev

Digital Business and Retail Banking Expert

Education:

- MBA, The Boston University, USA

- Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

- Master of Science at Informatics and Economics, The Saint Petersburg State University of Finance and Economics, Russia

- Six Sigma Black Belt

Experience:

- Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

- More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

- Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels,  Head of Products and Marketing.

Linked topics:

- Finance and Commercial Banking Fundamentals

- Entrepreneurship and Business Fundamentals

- English Language course

- Project Management

- Digital Marketing & Acquisition

- Business and Digital Strategy, Marketing Strategy

- Machine learning and AI profitability calculations

- Retail Banking Online business

- Sales and Service management skills

- Digital in banking, Digital banking, Digital bank, Internet Bank, Online bank

- Digitalized sales and service. How to digitize a bank

- How to digitise a bank at America and other countries, digitisation of banks at USA