Marketing Fundamentals For Direct-To-Consumer Brand Founders

Published 2/2023MP4 | Video: h264, 2304x1440 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.09 GB | Duration: 2h 16m

DIY marketing course to help you get the first 1000 customers for your e-commerce brand

What you'll learn

Define the market for your product

Create clear brand positioning to stand out

Identify ideal customer profile

Create content that resonates

When to start using paid media

How to measure your marketing activities

Requirements

No prior marketing knowledge needed

An open mind and willingness to do things differently

Description

This course is specifically for bootstrapped (self-funded) brand founders. It is called DIY marketing because you will have to do it yourself. I will teach you the fundamentals of marketing a direct-to-consumer (DTC) brand. The rest is on You.It will take almost three hours of your and set up foundations for how to think about DTC marketing. It’s not the usual cookie-cutter advice you get when searching about DTC brand building. There are no growth hacks, just real advice based on my experience and how to do marketing differently. This is for you if you are short on cash but willing to get your hands dirty.We will cover all the marketing fundamentals that will allow you to start growing your brand: How to define your market?How to position your brand?How to identify your audience?How to create content?How to brief partners?How to use paid media?How to select brand metrics?There are 8 sections for this course, 15-20 mins each. 174 slides of content and 26 real brand examples. Along with the video course, you will be able to the full deck as PDF.The course includes a 24-question worksheet that you will use throughout the course.To help apply learnings directly for your brand, as you learn.Roll up your sleeves and let's dive in!

Overview

Section 1: Intro

Lecture 1 Intro

Section 2: Lessons

Lecture 2 Lesson 1: Minimum Viable Market

Lecture 3 Lesson 2: Finding Bob

Lecture 4 Lesson 3: Different > Better

Lecture 5 Lesson 4: Brief That Kills

Lecture 6 Lesson 5: Content That Clicks

Lecture 7 Lesson 6: Paid To Scale

Lecture 8 Lesson 7: F*ck The Funnel

Lecture 9 Lesson 8: Metrics That Matter