Develop a basic creative strategy for the creation of persuasive messages.

Create advertising messages for a variety of mediums and audiences.

Prepare scripts, storyboards, and mock-ups of advertising messages.

Have a framework for how to go about selling the work you have produced.

Description

Are you new to the world of copywriting? Welcome aboard! I'm excited to tell you about the wealth of copywriting opportunities available today. Are you ready to get started?

This course covers everything you need to know about copywriting, best part is that you will also get to practice your skills through assignments. Advertising is a billion dollar industry and it needs good copywriters. Copywriting introduces students to the art of creating marketing communications messages to persuade/influence all categories of consumers. Students learn the basics of shifting perspective, to think and write from different angles, strategy development, creative thinking and some relevant marketing communications tools. After this course, you should be able to shift your perspective to think about a given object/fact/idea in multiple ways. You should be able to develop concepts, write copy to communicate them clearly, and then develop presentations to sell them effectively. Participation is the key here so make sure to complete quizzes and assignments given in this course. The value of this course will be greatly diminished, or even nullified, if you do not bring your own interest and energy to the sessions. Ask questions and feel free to voice your opinions. Practice, practice and PRACTICE!