https://www.linkedin.com/learning/building-rapport-on-virtual-sales-calls

You know how important a great rapport is for selling in-person—it’s at least that important for virtual sales. In this course, Maury Rogow explains why building rapport is so critical and walks you through some great techniques to build it. Maury shows you how to respect the customer’s time, use introduction techniques you already know to start virtual calls like a champion, and shut down the distractions. He covers techniques to control the room, focus on winning the person rather than the sale, and be real. Plus, he offers an entire chapter filled with pro tips that you can use to build rapport quickly and confidently.