https://www.linkedin.com/learning/retail-marketing-strategy

Today more than ever, crafting your retail strategy for the complexities of the shopping landscape is a must. It's key to build marketing plans that fully address shopper needs, showcase your unique selling proposition, and prioritize purchase conversion.

In this course, retail expert Sharon Yourell Lawlor shares how to strategically guide and market to your shopper along the path to purchase, whether they're buying in a physical store, online, or in an omnichannel journey. Sharon describes how effective retail marketing guides shoppers seamlessly along the path to purchase. She outlines how your tactics and communications can adapt along the shopper journey. Sharon also provides a checklist of criteria to incorporate into your retail strategy to successfully execute campaign plans and drive purchase conversion.