https://www.udemy.com/course/basics-of-service-markets-consumers-and-products

‘Services’ are inherently intangible, are consumed simultaneously at the time of their production

What you'll learn: 

Define Services

Differentiate between Goods and Services

Explain What is meant by Services Marketing

Explain How Marketing of Services is Different

Explain the Characteristics of Services

Explain the Types of Services

Describe the Importance of Services Marketing

Differentiate between Software Products and Services

Explain the 7 P’s of Services Marketing

Explain the Factors to Set Price for a Service

Explain What is meant by a Service Encounter

List the Benefits of Maintaining Service Quality

Describe Importance of Value Addition in Service Industry

Explain How to Keep Competitive Edge in Service Industry

Explain the Challenges of Services Marketing

Requirements:

No prior knowledge is needed.

Description:

This course describes the importance of learning about the interplay between services market and consumers and what drives consumer behavior.  The following modules are covered in this course:-

What is meant by Services Marketing

How Marketing of Services is Different 

Characteristics of Services

Importance of Services Marketing

and various other important aspects. 

‘Services’ are inherently intangible, are consumed simultaneously at the time of their production, cannot be stored, saved or resold once they have been used and service offerings are unique and cannot be exactly repeated even by the same service provider. For example, getting a pedicure or manicure done at a salon is a service. 

Services Marketing’ refers to the marketing of services as against tangible products. Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century.

Services marketing first came to the fore in the 1980’s when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a separate discipline. Prior to this, services were considered just an aid to the production and marketing of goods and hence were not deemed as having separate relevance of their own. 

Empirical research was conducted which brought to light the specific distinguishing characteristics of services. By the mid 1990’s, Services Marketing was firmly entrenched as a significant sub discipline of marketing with its own empirical research and data.Who this course is for:Professionals in service and marketing sectorStudentsWorking professionalsEntrepreneurs

Who this course is for:

Professionals in service and marketing sector

Students

Working professionals

Entrepreneurs