https://www.linkedin.com/learning/purpose-driven-sales-2021

Do you have a purpose, or do you just sell stuff? Best-selling author and sales leadership consultant Lisa Earle McLeod has helped hundreds of organizations harness the power of purpose to break through the noise, differentiate with customers, and drive lasting revenue growth.

Sellers who sell with noble purpose, who truly want to make a difference in the lives of their customers, outsell sellers who are only focused on their own quota. In this course, you'll learn how to tap into your own sense of noble purpose, position yourself with customers, and spark impact-focused conversations. You'll also learn how to make lasting connections with senior leaders both inside and outside your company (even over Zoom).  

You do not have to choose between making money and making a difference. Using real-world data, compelling stories, and psychological research, this course will help you drive revenue and do work that makes you proud.