Marketing Fundamentals

Marketing Fundamentals
Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 1.97 GB
Genre: eLearning Video | Duration: 15 lectures (1 hour, 34 mins) | Language: English

Learn the core elements of marketing with real examples and cases

What you'll learn

The most important and widely used definitions of marketing
Details explanation of those definitions
Understanding of various marketing philosophies
Understanding the difference between traditional marketing and contemporary marketing
Acquiring the knowledge of the evolution of marketing
Understanding different marketing management orientations
Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
To know the difference between Attitudinal Loyalty and Behavioural Loyalty
Detailed explanation of Marketing Segmentation
Understanding the bases for market segmentation
Building and improving your marketing vocabulary and crucial concepts of marketing
Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
Download course related material, including slides and reading material

Requirements

There are no requirements to take this course
You are ready to enrol

Description

This is one of the most important courses for you if you want to learn and expand your knowledge and understanding of marketing. This course starts with the basics and will take you to a reasonably advanced level of marketing. The goal of this course is to make you understand the philosophies of marketing and teach you how you would be able to apply those philosophies in your businesses and organisations so that you achieve the success you are looking for.

Remember, without sound knowledge, understanding, and application of marketing, you can never succeed in your business.

Who this course is for:

Everyone who is interested to learn marketing
Specifically business administration students who are studying marketing as one of their courses
Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
Those employees who are working in the marketing department and want to improve their marketing skills